The 'aha' factor.   Messaging goes to the heart of what’s unique, distinct, and interesting about a company. It's the special sauce. From the brevity of an elevator pitch to the spokes of interest that extend and tell stories to different constituencies. We help define and distill the company's voice, drawing on its strengths, successes, and anecdotes so that it resonates and stands out.

The breadcrumb trail.  Content is today's marketing currency. It's what informs, educates, even entertains audiences, bridging the connection to why they should care. It can be a news story, blog, opinion piece, or white paper. Beyond text, it should engage visually, using images, video, info-graphics and more.  We help clients with content strategy, identifying and building those info assets for use in the right context and cadence across website, blog, media, and social channels.

Where the rubber meets the road.  The price for the exposure and credibility through coverage is competition -- and why your story needs to stand out.  With a nose for a good story, we conduct media relations with an editorial temperament, creating a variety of pitches mapped to the reporter’s beat, the editor’s eye, and the outlet’s mission -- whether for business, tech, trade, or vertical. We understand the jobs of reporters and editors, the ingredients they need, and how to be a resource they trust and rely on.  As your media rep, we pride ourselves on being creative story-tellers and relationship builders who will cast your company in the best light. 

Few are born great communicators.  Part message, part delivery, what an executive says and what the media 'hears' can differ greatly. Using messaging methods and the power of story, communications skills can be honed through technique and practice. From prepping executives for briefings, to preparing them for broadcast, we coach the essentials to make the most out of media opportunities.   

Context and channels.  Social can offer tremendous reach and engagement, but like any conversation, it has appropriate use. What works on one platform, or with one audience may not translate well to another. We work with clients to use content across channels, mindful of keeping a balance that adds authentic value, without being tone-deaf or overly promotional.